Amirose London Hldgs - Amirose Appointed Nicky Clarke Brand Manufacturer

This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended). Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

10 July 2025

Amirose London Holdings PLC

("Amirose" or the "Company")

Amirose London Holdings PLC is delighted to announce that its wholly owned subsidiary, Amirose London Ltd ("Amirose Ltd"), has been appointed manufacturer of the Nicky Clarke hair care product range by an established customer, Three Pears Limited ("Three Pears"), subject to a manufacturing agreement between the parties being signed.

The Board anticipates that revenue generation will commence towards the end of Amirose's financial year ending 30 March 2026, with revenues expected to exceed £1m in the financial year ending 30 March 2027.  

Under the terms of the agreement, Amirose Ltd will be responsible for overseeing the manufacturing of the product line, while Three Pears will lead all aspects of product distribution and retail placement across its established channels in the UK and internationally. The product launch is scheduled for early 2026.

Founded over 50 years ago, Three Pears has grown into one of the most respected and well-connected distributors in the UK's health and beauty sector. The company supplies a wide portfolio of over 5,000 health, beauty, and personal care products to major high-street retailers, independent pharmacies, department stores, wholesalers, and e-commerce platforms. Its logistics network covers both domestic and export markets, with strong distribution links across Europe, the Middle East, Africa, and Asia.

The Three Pears brand portfolio includes established household names such as Harmony Hairspray, Amplex, Les Jardins, Cyclax, and Blue Stratos, many of which it has successfully revitalised and repositioned for new consumer audiences. Its proven expertise in brand-building, category management, and retail execution makes it an ideal partner to bring the Nicky Clarke haircare range to market.

Nicky Clarke OBE is one of the UK's most iconic hair stylists. He is one of the UK's most influential hair stylists, with over 40 years of experience in the industry. He has styled royalty and celebrities including Princess Diana, David Bowie, and Naomi Campbell, and is widely recognised for shaping modern British hairdressing. Awarded an OBE in 2008 for services to the industry, Nicky Clarke has built a successful business around his brand, including salons, haircare products, and electrical styling tools. His product lines are known for quality, innovation, and sustainability.

His collaboration with Amirose has the potential to attract new clients as well as generate larger or more frequent orders from established clients.

Nicky Clarke OBE, commented: "The opportunity to work with Amirose is an exciting development for Nicky Clarke. It is the fulfilment of two years of testing and trial from formulation to formulation.

We are at the final stages of development and will shortly be in production and retail listing. It has been a wonderful journey. We look forward to the success we believe can be achieved with these fantastic products."

Edward Dunn, Director of Three Pears, commented: "Three Pears is delighted to announce the signed licensing cooperation with Nicky Clarke, the award winning hair stylist. The brand name has enormous awareness and presents an exceptional opportunity to enter the fast growing haircare sector.  We would like to thank Amirose London Ltd with whom we have had a long standing relationship, for introducing us to the Clarke family and supporting the license arrangements. In recognition of their participation, Amirose have been awarded the manufacturing of the line by Three Pears."

Aleksandra Binkowska, non-executive Chairman of Amirose, commented: "This appointment marks a significant step forward in Amirose's stated growth strategy of utilising our factory capacity through brand partnerships. Partnering with a respected and well-established distributor like Three Pears enables us to scale our manufacturing operations with confidence. Their extensive market reach and proven industry track record make them an ideal partner as we continue to build a robust and diversified product portfolio."

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